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REFERENCES

Projects

Diagnose

  • Confidential: Gaps analysis of internal project coordination processes and systems.

  • Aire: Market and opportunity analyis for an innovative water venture project.

  • The Life Project: Gaps analysis for a gym startup in terms of portfolio/market fit, pricing and customer channels.

Strategize

  • Amazon: Concept creation for Amazon's Small Business Accelerator programmes which digitize SME for free across DE, UK, IT, ES and SE in partnership with public sector and associations, reaching over 130.000 SME in Europe. Public reference: Amazon Blog.

  • Confidential: Programme design of an SME programme which connects SME with policymakers, enabling small business testimonials at ministerial and OECD level. Public reference: Post by Selling Partner

  • Confidential: Creation of political social media campaigns in cooperation with associations. Public references: VAT campaign, VBER campaign

  • Amazon: Creation of reputational campaigns based on reputational research, including small business stores, support programmes and PR. Public reference: Amazon Small Business storefront

  • Inventux: Brand development, including brand concept, international fair booths and brochures. Public reference: Brand concept video

Build

  • Confidential: Creation of marketing function, including set-up of clear reporting and responsibilities in an ambiguous matrix organization, asset libraries, process standardization and reporting mechanisms.

  • Confidential: Introduction of knowledge and project management by creating shared online content libraries, Wikis, toolkits, standardized processes and results reporting, and file collaboration systems, boosting productivity of the team.

  • Confidential: Development of a lean feedback mechanism to obtain and process feedback from European SME, leading to structured feedback from tens of thousands of SME for services improvement

  • Confidential: Creation of a startup activation toolkit for Public Policy teams.

  • United Nations Development Programme: Development of a local communications toolkit, facilitating PR for dozens of unskilled local teams.

Run

  • Amazon: Public affairs campaign lead of Amazon’s first EU elections campaign, including management of 50+ public affairs and PR team members, political consultancies and creative agencies across 8 workstreams in 11 countries.

  • Amazon: Start to launch management of Amazon's first SME digitalization programme with "Quickstart Online" in Germany, including building external partnerships, team and agency management of 20+ cross-functional team members in an ambiguous decision-making environment. Public reference: Quickstart Online page

  • Amazon, Inventux: Organization of 20+ large scale events and international fair booths, improving attendee satisfaction, reputation and sales conversion.

  • Amazon: Public affairs campaign lead of Amazon’s EU elections campaign 2024, including messaging and engagement strategy for political parties, EU commission, multipliers and media, brochure development. Public references: Campaign speech by Amazon Retail VP, campaign brochures

  • Amazon: SME Ambassador for Amazon, advocating for better SME policymaking in Europe with EU and international partners. Public references: Speaking engagements at the OECD, Lisbon Council, WeGate, CEA-PME and others. Co-created Lisbon Council report "Green, Digital and Competitive". 

  • Amazon: Operational B2B marketing as head of Marketing for Amazon Marketplace Germany responsible for mailings, website, sales events, brochures and merchandise. Public reference: German Amazon Marketplace website for sellers

  • Amazon: Event development and management of the German Amazon Marketplace's largest small business event "Go Beyond", reaching record attendee satisfaction. Public reference: Event photos

  • Inventux: Management of customer loyalty programme “Partners of the Sun” for B2B solar technology company Inventux, driving customer retention and upselling.

Testimonials

Eirini Zafeiratou, Vice President Global Public Policy & Regulation at Bolt

"I’ve worked closely with Anna when I headed Amazon’s public policy EMEA teams and Anna joined the team to create the Amazon Small Business Accelerators programme. Anna has excellent structural and analytical skills, a quick grasp of detail combined with an ability to join the dots in order to solve bigger underlying problems. Most importantly Anna has grit, is tenacious and will give everything she has to solve a problem. Anna combined her sales, marketing and business acumen with EU policy expertise to deliver new innovative policies for start ups and small entrepreneurs in the area of transformation of physical businesses (incubators helping smes to start online sales and grow revenues through online shops). She led the initial set up and scale up of the Amazon Small Business accelerator in Germany and expanded the programme across Europe representing the company in Brussels, in front of the European Commission DG Entreprise. Hundreds of thousands of companies have benefited from the accelerators to date. Anna also spearheaded Amazon’s collaboration with the OECD sector programme in Paris to modernise state laws and secure policies that alleviate obstacles to digitalisation of small businesses. She did an excellent job at leading the company’s efforts on OECD reports work on the topic and representing Amazon at senior levels of government. Anna is an overachiever a pleasure to work and a big asset for any team to have."

Marco Bianchini, Economist and Coordinator of the "Digital 4 SME" initiative at the OECD

"Anna is an excellent professional, knowledgeable, trustworthy, and inspiring. We have cooperated in the OECD-led "Digital for SMEs" Global Initiative that I co-ordinate. Anna has been responsible for Amazon involvement in the initiative, contributing as a partner to its development and success in helping to shape global policy discussion on the topic of digitalisation of Small and Medium Enterprises (SMEs). In the five years we have worked together, she has never missed a deadline, managing complex processes effectively and creatively, always ensuring high quality outputs with a detail-oriented mindset. She has a deep understanding of e-commerce and business digitalisation issues, coupled with a strong experience in navigating through regulatory and policy circles with a productive and straightforward style. She is an excellent public speaker, and in the multiple international events with governments, private sector, academia, and civil society from all OECD countries she has contributed to as panellist she has gained praises for her clear, "no-nonsense" and insightful interventions. Plus, she has a great personality and she is a pleasure to work with - I highly recommend her as a business and thought partner!"

Alexander Wilkoszewski, Senior Manager Marketplace Programmes at Amazon

I had the pleasure to work with Anna when she was re-designing marketing for Amazon Seller Services in DE, basically fully professionalizing our approach and bringing it to a completely new level, showing in its strong results regarding seller insights and engagement. Anna has strong communication skills, is eager to not only present, but also fight for her new ideas, where her structured thinking, a high energy level, and trustworthy and hands-on attitude make it easy for her to gain followership. Anna is an enrichment for every team!

Jörg Sutara, General Manager Central Europe at Vista

"I had the pleasure to work with Anna when she managed a milestone Amazon marketing and sales event. Anna is motivated, customer obsessed, data driven and fantastic at delivering results while keeping a great team atmosphere! She is quick in adapting to new situations and has a great roll up the sleeves attitude"

Matthias Ernst, Senior Manager Public Policy at Amazon

"I worked with Anna for almost four years and value her as one of the most inspiring colleagues I got to know so far. In particular, I consider her to be a smart „solution architect“ who excels in delivering high-class results for her customers. I am certain that she will stand out among regular consultants and add real value for her customers. Especially, since she is perfectly able to adapt to new challenges and environments quickly, but also possesses a deep knowledge on all things SMEs."

Constantin Gissler, Director General at DOT Europe

"Anna has a drive for ownership and a natural bias for action - key Amazon leadership principles but also general qualities one appreciates in any colleague. You hate it or love it but Anna is also a star in shaping processes and mechanisms that help teams being accountable and getting things done. She particularly excelled in communication campaigns that supported our policy work and engaged with external stakeholders building valuable relationships.Anna is the diving deep type and you never get anything half-baked from her - a reliable and also fun colleague you want to have on your team!"

Ben Baruch, Head of Economic Policy at Amazon

"Anna has been a brilliant colleague to work with. In recent years she has supported Amazon teams across Europe, by providing them with high quality evidence and arguments to enable them to constructively contribute to small business policy debates. Anna is also a great person to have on your side when designing new projects, as she's an excellent communicator, formidably well organised and will always come armed with fresh ideas as to how things can be improved."

Robert Mogensen, Senior Pan-EU Manager at Amazon Ads

"I was lucky enough to work with Anna for several years in her role as a Marketing Manager for the German Amazon Marketplace. Particularly noteworthy is her creation of a new B2B seller marketing and insights workstream, which had to withstand various internal and external debates. Anna is one of the most knowledgeable experts in her field and never shies away from going the extra mile. Once Anna sees the opportunity for improvement, she takes ownership and executes her ideas using clear mechanisms.In addition to her deep industry knowledge, she has a highly competitive skillset that quickly gets her heard in any debate. She pursues her goals with absolute precision and is open to feedback from her peers, which she uses to achieve the optimal result. In addition to her professional qualities, I have found Anna to be a trustworthy and loyal companion who thinks entrepreneurially for the long term."

Alix Wilhelm, Brand and Promotional Campaigns at Wayfair

"Anna is a very empowering leader, she challenges and energizes the people she is working with, which enable her to take her plans to execution and to deliver great results. She is also open-minded and is always looking for other’s opinions to take the best decisions. I was very impressed and inspired by her good instincts and by her marketing vision."

Merijn Schik, Senior Manager Public Policy Benelux at Amazon Web Services (AWS)

"Anna has superb organizing skills, is both strategic and hands-on, and couples a get-done work mentality with a great personality. It has been a joy working with Anna the last couple of years at Amazon and I would recommend her to anyone who looks for a project to be managed and completed on time, with good results, a smile, and in a straightforward manner."
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